Pay per click advertising

PPC or pay-per-click is one of the best ways to target and reach the most qualified audience for your business. Over the years PPC advertising has become the most cost-effective online marketing strategies if you are looking for fast return on investment (ROI).

It will get your brand in front of the right people at the right time and place.

Over the years SmartCode JS has created thousands PPC strategies for different industries and knows what it takes to ensure online success.

What Are the Different Types of PPC Ads?

There are different types of pay per click ads available, depending on your goals:

Search Ads

Search advertising is the type of PPC that gets your business found on search engine result pages. This type of advertising is the best way to utilize search engines like Google to get to customers that are already looking for your offerings, which, naturally, increases the likelihood of clicks and conversion

Display Ads

Display advertising is highly effective for growing your brand awareness online.

It introduces your offerings to the people that might never knew they needed them, by displaying ads across different websites, targeting people who visited industry related sites.

It is most recommended in the discovery stage of your sales funnel.

Social Ads

With more than 2 billion people using social media, spending hours on platforms like Facebook, Instagram, Twitter, LinkedIn etc., social media advertising is one of the fastest growing segments of PPC services.

It allows you to reach prospects based on their interest, hobbies, networks and many other factors.

Social media advertising is recommended to any kind of business, if you are not on social media you are not reaching a big amount of potential buyers.

Retargeting Ads

Retargeting ads allows you to advertise your product/service to the people that have already visited your website and enticing them to come back for more.

Because they are highly targeted ads, they are cheaper than other PPC ads, making them one of the best ways to increase your return of investment and double your turnovers.

Gmail Sponsored Promotions (GSP)

Gmail Sponsored Promotions is an effective way to generate new leads.

GSP, if done right, will help you reach potential clients that are not even searching for your offerings, directly through their inbox.

Besides that, If your product/service is compatible with another company’s offering, you can target people that receive emails from that company.

Recommended to all businesses that could benefit from targeting competitors and similar brands audience.

Local Services Ads

Local Service Ads uses a pay per lead model. This means that you are only paying for clicks that turn into leads.

As its name suggests Local Services Ads are only applicable for service-oriented businesses like electricians, plumbers, locksmiths etc.